Brand Strategy and Meaning
Brand strategy isn’t rocket science, but it can feel like it sometimes, especially if you’re a business, nonprofit, start-up or organization without a big marketing team. We started SmallGood for precisely this reason.
We believe a good brand strategy starts with defining your brand’s meaning and purpose. Purpose-driven marketing is foundational in creating branding and communication that can make a positive impact in the world. But naming and claiming your meaning in the world, and for the world, can be difficult to do on your own.
This is one of our specialties – and we have also discovered ways to make this process move more quickly, efficiently and enjoyably than you may have ever imagined.
Learn more about our approach, Positive Impact Marketing, and our other services:
+ Discovery + Brand Audit
+ Brand Planning
+ Stakeholder Interviews
+ Qualitative Research
+ Quantitative Research
+ Cultural Trends Research
+ Competitive Analysis
+ Audience Profiles, Personas
+ Vision + Mission Workshops
+ Resonator Brand Workshops
+ Brand Vision, Mission, Values
+ Brand Meaning + Purpose
Here are some case study examples of these services used for SmallGood clients.