Too often nonprofit organizations find themselves with less than optimal options for marketing support.
They can either work with a big ad agency as a “pro-bono” account and be a very little fish in a big pond. Or they can hire the"writer or designer down the block," who may not have much strategic experience or understanding. Or they can bring on a nonprofit consultancy that may have a lot of expertise in strategic communication but leaves a lot to be desired in terms of compelling creative.
Yes, we feel your pain.
One of the reasons we started SmallGood was to offer an alternative for foundations, charities, and social impact organizations and share our years of experience to help them improve their strategy, branding and creative with work that is strategically and emotionally powerful. Work that inspires people to care, to give, to act, to join.
By the way, we only take on projects we believe in. And make them a priority. Not to build our portfolio, but to help your nonprofit change the world.