SmallGood is founded and led by women. We are proud of the fact that we are one of the 1% of agencies in this country run by women. It's an exclusive club, but we wish it wasn't.
So we are committed to mentoring women. And because women of color have even less representation we are dedicated to diversity. Because how can we create messages that speak to all, if all our voices aren't speaking?
We are a distributed agency - location agnostic - and therefore able to expand and contract based on client needs. This keeps the size of the team right, the overhead low and accessibility and flexibility high.
If you are interested in supporting women of color, download our Antiracism Resources here.
With deep experience doing marketing strategy and creative for Fortune 100 and 500 brands, we’re dedicated to making work that resonates, touches nerves and inspires action.
Lenora is a writer who gets people, cares about craft and building brands. Lenora has worked extensively across shopper, digital, social and traditional media. A constant learner, she loves words and respects the power of ideas to inspire, enlighten, challenge and change. In her spare time she blogs, coaches, writes songs and leads personal development workshops.
Lilia is a bilingual business and marketing strategist helping organizations improve peoples’ lives. She inspires strategic solutions at the intersection of human behavior, data intelligence, creativity, equity, inclusion, and access to fuel positive financial growth. She specializes in understanding the needs of diverse communities including U.S. Latino, Black, Chinese, Korean, Vietnamese, LGBTQ+ and Veterans.
Karyn believes the right words can change the world. Whether she’s capturing the undercurrent of our shared experience through lyrics and poetry, or defining the unique voice of a client, she aims to build human connection by inspiring, challenging, cultivating, or healing. Karyn is also a songwriter and half of the duo Story & Tune, and spins musical yarns for kids on NBC Peacock’s Babble Bop.
Mylene is a designer who loves strategy, and a visual thinker who loves storytelling. She has extensive experience elevating Fortune 500 brands, but nothing makes her happier than bringing that knowledge to smaller, mission-led businesses. In case you’re wondering, Mylene is a French name pronounced Mee-len. You’ll find she responds to all variations on the theme.
Allison believes a little organization goes a long way and she has proven that time and again in her twelve years in client service operations at big ad agencies. Now she’s using her “get it done, beautifully, on time and on budget,” mentality to help SmallGood deliver on time and budget for our clients. When she’s not wrangling spreadsheets, timesheets and deadlines, she is wrangling her very energetic toddler.
Pippa has worked as a designer and art director at the Martha Stewart company, Ann Taylor and Leo Burnett. She has refined and elevated brands like P+G, Hallmark, Kellogg's, Pfizer, KitchenAid, and Whirlpool. Pippa brings fresh thinking and a creative eye to the SmallGood team and nonprofits across Chicagoland. In her free time, she volunteers as a gardener in Buttercup Park and does a ton of yoga. Namaste!