A Giving Heart Foundation
Nurturing a young brand with narrative, messaging and identity.
A Giving Heart Foundation was started by the Berk family after their newborn was diagnosed with Congenital Heart Disease, requiring balloon angioplasty at just one-month-old. CHD, they learned, was common – 1 in 100 kids are born with it. Yet 99% of the heart research funding was going to adults. To help balance that statistic, AGHF needed to develop their brand, expand their reach and awareness and inspire more support.
We began by helping them define and prioritize their audiences, and worked with them using our Resonator Brand process. We developed a brand meaning with emotional resonance: AGHF exists to help CHD kids have the childhood they deserve.
This led to a Brand Narrative with key messages for priority audiences, media storylines, and a Brand Identity, one that stood out from the sea of red-hearted sameness they had found themselves in.
We brought this new messaging and identity to life on their website, in their social media spaces, and other donor communications, giving them a much-needed presence.
With these strong foundations in place, along with learnings from an initial social media “test and learn”AGHF is set up to grow their personal mission into a much bigger rallying cry.