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Advertising isn’t the devil. In fact, it may be the most faithful, radical, Jesus-y thing your church can do.
Right now, the public face of Christianity is being shaped less by communities of justice and inclusion, and more by the loudest voices of Christian Nationalism.
Oct 3


Don’t be afraid to be Sticky-outy. Staying true to your values in Trump’s America.
If you’re reading this, you’re probably exhausted. Not just sleepy-exhausted, but soul-exhausted. The kind where you wake up in the middle of the night with your jaw clenched...
Jul 18


Five reasons why strong branding matters for social enterprises working for the common good.
When SmallGood started in May 2017, yes, we’re celebrating our 8th anniversary, we began with a simple mission that has remained the same since our inception: to help businesses, small and large, for profit and not, grow their good.
May 23


Our Word of the Year for 2025 is, we gotta admit, a little badass.
Yep, it's time for our word of the year. This year, we were inspired by clients and Martin Luther King Jr.
Jan 20


I recently moved to Asheville, NC. And I'm still here.
This is Lenora, co-founder/partner of SmallGood, writing to you from Asheville, NC. on Wednesday, October 2, 2024. As many of you know, I...
Oct 4, 2024


Creativity is not a luxury.
By Lenora Rand and Mylene Pollock Trade-offs are simply a fact of life. Whether you’re running a small nonprofit, a large multinational...
Jul 3, 2024
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