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Our Word of the Year for 2025 is, we gotta admit, a little badass.
Yep, it's time for our word of the year. This year, we were inspired by clients and Martin Luther King Jr.
Jan 20


I recently moved to Asheville, NC. And I'm still here.
This is Lenora, co-founder/partner of SmallGood, writing to you from Asheville, NC. on Wednesday, October 2, 2024. As many of you know, I...
Oct 4, 2024


Creativity is not a luxury.
By Lenora Rand and Mylene Pollock Trade-offs are simply a fact of life. Whether you’re running a small nonprofit, a large multinational...
Jul 3, 2024


3 things we learned launching a DEI brand for the Aspen Institute.
Working with the Aspen Digital team created several “Aha!” moments about diversity, equity, and inclusion. Here are 3 things we learned.
May 29, 2024


The word we’ve chosen for 2024 is powerful.
We’re kicking off a new year, and for Mylene and I, the co-founders of SmallGood, it’s not just time to stock up on office supplies like...
Jan 2, 2024


We have our word for the year. Do we fear it, fight it, try to push it away? Or embrace it?
By Lenora Rand For the last several years, Mylene and I, the co-founders of SmallGood, have chosen our word of the year. We do this...
Jan 18, 2023
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