The word we’ve chosen for 2024 is powerful.
We’re kicking off a new year, and for Mylene and I, the co-founders of SmallGood, it’s not just time to stock up on office supplies like...
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Mar 28, 2022
Why would a nice organization like mine want an enemy?
Why naming an enemy can lead to stronger brand messaging and a more meaningful brand narrative.
Jan 8, 2022
Our 2022 Word of the Year isn’t pretty. But it’s powerful.
By Lenora Rand At the start of the year for the past couple of years, Mylene, the co-founder of SmallGood, and I like to choose a “word...
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