Jan 18, 2023We have our word for the year. Do we fear it, fight it, try to push it away? Or embrace it? By Lenora Rand For the last several years, Mylene and I, the co-founders of SmallGood, have chosen our word of the year. We do this...
Mar 28, 2022Why would a nice organization like mine want an enemy?Why naming an enemy can lead to stronger brand messaging and a more meaningful brand narrative.