Why would a nice organization like mine want an enemy?
Why naming an enemy can lead to stronger brand messaging and a more meaningful brand narrative.
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Jan 8, 2022
Our 2022 Word of the Year isn’t pretty. But it’s powerful.
By Lenora Rand At the start of the year for the past couple of years, Mylene, the co-founder of SmallGood, and I like to choose a “word...
Jan 1, 2021
A word for 2021: OPENNESS
By Lenora Rand 2020. Was. A. Year. (Or a year and a half…or five…who can be sure?) A year in which worlds shifted in so many ways for so...
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