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We are SmallGood.
small and large,
for proﬁt and not,
grow their good.
Because doing good
is good for business.
A global study of 50,000 brands showed
the ones that centered their businesses
on improving people’s lives resonated more
and outperformed their competitors.
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Positive impact marketing starts with meaning.
At SmallGood, we work with companies and organizations that want to make a positive impact in the world. To do that, we believe, their brand and their marketing needs to resonate with meaning.
Studies have shown that there’s a meaning gap in this country. A Gallup World Poll revealed that while life satisfaction is high in wealthy, developed countries, meaning is low.
When people find a brand that shares their values and helps them connect to meaning, this brand strikes a chord. It resonates.
We call them Resonator Brands. And we think the world needs a lot more of them.
Resonator Brands are built through three drivers:
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